The brain-child of much sought-after Bollywood stylist, Sheena Sitlani, the brand has fashion apparel, shoes and accessories in all kinds of vibrant prints and colours. There’s something for everyone here.

Tell us a little bit about your business

My brand goes by my name, Sheena Sitlani. It epitomizes artistic, boho yet experimental fashion. The brand has footwear, fashion apparel and accessories in vibrant prints and colours. If you’re a kind of person who likes to make heads turn and create a statement wherever you go our brand is a perfect place for you to shop.

What made you start your own business?

I always wanted to have a fashion line because while growing up I was always into fashion and I always wanted to start it but as I was styling I never got the opportunity to do so.

When did you start your business?

I started my fashion line in April 2014 because that’s when I had the time and opportunity to. But after that somehow I took a two-year gap and restarted my business in 2017.

How is your shoe business different from any other shoe business?

What sets my business apart are the designs and use of patterns and colours.

What are the challenges you face?

In a business, there are always ups and downs and you always must be prepared for unexpected challenges which may come in any form. It could be things like inadequate inventory, stocks not getting ready on time etc. But you don’t have to lose focus and make sure you break through all these hurdles and don’t give up and that’s how you go.

How did you think of this brand?

In 2014 I just went with the flow and designing school just came naturally to me. I didn’t have a structured plan in mind but it just came super naturally to me. I also studied fashion designing in Canada.

Where did you get the inspiration from?

I travel quite a bit, so while travelling or visiting art galleries is where I get my inspiration from.

Do you look up to anyone?

Yeah, so many shoe designers like Christian Louboutin and Jimmy Choo. And also, our products are vegan so I look up to Stella McCartney because she makes vegan products.

Any tips for young female entrepreneurs?

I would just want to tell them to just go with it and if they think of something they should do it now and not keep postponing it because then it might never work out. Do it now, or it’s never going to happen.

You can shop the collection from www.stylecracker.com, drop an email at sheenasitlani@gmail.com or send a message on Facebook or Instagram. You can also visit their studio.